(Source: Market Watch) European football is by far the most popular sport in the world. The average value of the top ten teams flatlined at $240 million in 2020, following a 54% rise in 2019, according to our exclusive annual ranking of the most valuable esports companies. All Rights Reserved, This is a BETA experience. Best Global Brands 2020 Rankings. At €967 million and ranked 7th overall, PSG’s brand value, like their playing budget and transfer market capability, is substantially higher than their Ligue 1 opponents. “That scarcity factor holds values up.”, ©Icon Sportswire (A Division of XML Team Solutions) All Rights Reserved. In this year’s report, Brand Finance highlights the impact COVID-19 has had on nation brand values—in 2020, the top 10 nation brands have seen a 14% drop in brand value, on average. Top 10 Reducer Converter For Cars of 2020. Top 10 Panini Football Card Packs of 2020. Top 10 Ultimate Arms Gear Holographic Sights of 2020. Sports. Mike Trout (left) and LeBron James (right) are the subjects of four of the seven most valuable unique sports cards ever sold. 1. That value is dominated by the NFL, even after a ten-year run by the NBA lifted its average team value nearly sixfold, more than any other U.S. sports league. Most Valuable Sports Business Brands ... to stay ahead with the most trusted business news source.©2020 Bloomberg L.P 2. 01 Apple +38% $322,999m. Grupo Meio & Mensagem. The two most valuable clubs in all of world football play in LaLiga, according to the 2020 Brand Finance Football report. Links in the text below go straight to detailed set profiles or card guides. After the enforced break of around three months, most leagues resumed with a behind-closed-doors format that excluded spectators. Number 10: 2019-2020 Zion Williamson Impeccable Elegance Silver Patch Auto /25 . Champion. While most Bundesliga clubs’ value is lower this year, 1. Of the 100 top broadcasts in 2019, 88 were sporting events and 73 were NFL games. This year, we have developed the structure further and doubled the amount of content – such as financial data, geospatial information, and sentiment analysis. One of the biggest fallers is Arsenal, who have lost 19% and are seeing their place in the top 10 in some jeopardy, finishing outside the Premier League top 6 for the first time in 25 years. Nonetheless, 5th is still a huge achievement, and is attained by strong performances in several areas – such as metrics corresponding to acoustics, compactness, and location. Unsurprisingly, the top five leagues dominate the brand rankings with only four clubs in the top 50 from a league other than England, France, Germany, Italy, and Spain. Buro Happold launched the Venue Performance Rating system last year when it appeared in the Brand Finance Football Annual 2019, and it is now used again as part of the brand assessment for the largest 50 clubs in Europe. They buy these teams not just on the numbers, but on the brand value.”. While the Premier League and LaLiga are watched in both countries, the Bundesliga has a growing following in China, but is substantially behind both English and Spanish football. Leicester City’s brand value is up by 44% to €333 million, while Chinese-owned Wolverhampton Wanderers, with their biggest crowds in 50 years are 30% higher at €242 million. Conversely, the biggest decline in brand strength is languishing Italian club AC Milan with a -8.5 slip, followed by Russian club Zenit St. Petersburg’s -6.1 drop, despite considerable domestic success, and AS Roma who are showing a -4.2 decrease. Matchday income for the 501 games remaining in the big 5 leagues dropped to zero, but it is often the smaller clubs and leagues which are more reliant on this revenue stream – in Scotland it makes up 43% of total revenue, compared to only 13% in the Premier League. Inter Milan, the second highest placed Serie A club, failed to grow and AC Milan’s ongoing lacklustre performance is contributing to a 35% loss in their brand value. Alicia Tillman, Global CMO, SAP … The highest-placed club from outside that group is the Netherlands’ Ajax (27th), followed by Portugal’s Benfica (46th), Celtic of Scotland (48th), and Russia’s Zenit St. Petersburg (49th). Juventus, Italy’s leading club, remain outside the top 10, but the margin between 11th and 10th has reduced by over €100 million. As you might expect Zion Williamson rookie cards dominated the list picking up 6 out of 10 spots while Ja Morant had a respectable 3 out of the 10 spots and RJ Barrett managed to grab one spot. Top-level football has been confronted with the largest existential threat since the Second World War. Through its effect on the three main revenue streams – Matchday, Broadcasting, and Commercial – €751 million or 3.7% has been knocked off the cumulative brand value of the world’s top 50 most valuable football clubs. Today the company logo is probably recognized by very many people because Apple became truly the most successful and powerful brand Its value is estimated at $182,8 billion by rating agencies experts.The company was established on 1 April 1976 by Steve Wozniak, Rona… The two giants also have a value that is more than a dozen times higher than the lowest-placed Spanish club, Real Betis. Here are the most valuable nation brands of 2020, and their change in value since last year: Golden State Warriors (NBA) Things might seem terrible for professional sports, but amazingly most of the world's top franchises are worth more this year than last. I've profiled a bunch of athletes that go by one name: LeBron, Shaq, Danica and others. Recent. Last year’s winner, Real Madrid’s Estadio Santiago Bernabéu, slips to 5th, primarily because it scores so poorly with regard to the aforementioned features, and this is clearly a reason why the stadium is undergoing renovation. The NHL is a no-show once again, which is not surprising for a league whose lower-tier teams are passed around like joints at a Grateful Dead show, including five Arizona Coyotes sales in 15 years. A brief summary of the 2020 report as published on the their website, reveals that Dangote Group topped the list of the Most Valuable Brand … Our reports provide a complete breakdown of the assumptions, data Team values reflect enterprise values (equity plus debt). 02 Amazon +60% $200,667m. 2. just select two or more , click the compare valuation or ranking buttons and a graph will appear . Coming off of its best performance in years, with $1.4 billion in global sales in 2018, … Most likely win the Rookie of the top ten this year half of assumptions... 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