Since Parker made the forecast, Nike’s stock is down 17 percent — erasing $22 billion in market value. ASICS is a brand originating out of Japan and is known for its varied design of sports shoes. Fila is also one of the largest manufacturing companies of Sports footwear and is one of the top competitors of Nike. The fashion or the changing style products is unimaginative for customers to purchase. Jones, S (2012) http://www.study-aids.co.uk/busman/busman2.html MBA Dissertations. Abhiroopsur (2009) ‘Nike – How the Brand Survived until Today’, (online) (cited 1st March 2012). Nike produces a wide range of sports equipments such as running shoes, sportswear, football, basketball, tennis, golf, etc. Compare Nike to its competitors by revenue, employee growth and other metrics at Craft. We also find that the other side influences of Nike’s core marketing strategies such as costly advertising, raw materials costs affected by the global economic, the spokesperson’s behaviors which has negative influences to the Nike’s brand images. (Dogiamis et al., 2009), 5.2.3 Expand Its Sponsorship Program (Marketing). (Adidas-Rebook, 2011), 5.2.1 Develop the Small Computer “Smart Shoe” Product Line, The development of a product line of smart shoes will build on this reputation and show buyers that Adidas is humorless about innovation and using technology to advance athletic accomplishment. Besides that, Nike must increase their awareness of corporate social responsibility to strengthen their image of themselves. Nike has its manufacturing units in almost every country to minimize the logistics costs and getter better efficiency in the distribution. The action and attitude of Nike’s chosen spokespersons could bring the impacts on its promotional strategies. Nike prefers to have high profile athletes as its endorsers, like Runner Steve Prefontaine, Michael Jordan, and LeBron James. (AdidasGroup, 2011) It should use this opportunity to carry out precise marketing, by focusing on its segment market which includes the soccer, tennis and athletics teams and probably expand its focus to the up and emerging local teams in the grassroots, because, this group of people are keen about sports and spend time watching them on the TV but hardly get access to them unless they purchase the product themselves. Nike Inc. enjoys a top position in the global athletic shoes, equipment and apparel market. You can follow me on Facebook. Besides that, Nike also becomes the top of three companies which are climate-friendly companies which build better image to customers. It lacks for an equal level of sports sponsorships which Adidas and Nike have. This program represents the first time a company has offered mass footwear through the Internet and provides competitive advantages to Nike. Sicuramente con la nostra nuova collezione da donna Nike Sportswear hai tutte le carte in regola per mettere in risalto il tuo fisico e sentirti bella anche in palestra durante l'allenamento più intenso e faticoso. 2.0 PROS OF NIKE’S CORE MARKETING STRATEGY. They have been focusing on an entrepreneur type of rebrand. Nike’s goal is to carry on Bill’s legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. The Nike Ordem soccer ball has Nike Aerowtrac grooves and a microtextured casing for true flight, accuracy, and control. However, it should work with major fashion designers such as Calvin Klein to come up with a well stylish product line of shoes meant for active, casual use, gain brand image as an upscale and more cultured shoemaker. Reebok is known for its excellent design for sports footwear. (Allick et al., 2000), 4.0 RISKS OF NIKE’S CORE MARKETING STRATEGY. Susquehanna International Group is raising its price target for Nike from $130 to $150 off the strength of the Swoosh brand’s “Consumer Direct Offense.” Revenue for Nike came in at $39.1 billion for the 2019 fiscal year.Adidas, on the other hand, reported revenue of $23.6 billion for the same period. Nike could prepare survey form to their customers in order to have more understanding on customers’ taste, requirements when buying sportswear or footwear, and also collect the feedback and recommendation from consumers. I live on the beautiful island of Barbados in the Caribbean. Reebok should first come up with a line of casual but well stylish shoes designed by Calvin Klein that blend quality and style. More, the product line is slightly different between Nike and Adidas. Stoked to See K-Swiss on here, but whoever wrote the article didn’t do their homework. Taulli T. (2011) ‘Nike Shares’, (online) (cited 2nd March 2012). Available from Soc.duke.edu/~s142tm17/compare.htm. Li Ning is known to be amongst the top Nike competitors because not only does it manufacture sports shoes, it also manufactures sporting goods – majorly Badminton racquets, ping pong equipment as well as scarves and gloves for various sporting events. This is a company which has made footwear beautiful. TED (2011) ‘NIKE: Nike Shoes and Child Labor in Pakistan’, (online) (cited 28th Feb 2012). From the above analysis, we had understanding about the pros, cons and risks of Nike’s core marketing strategies with relevant marketing theories. The expansion of their business will take a while to develop because they have to have strong advertising strategies until the Asians .If the Asians like their ideas then they might as well adjust to the culture in countries like china since it has the biggest population. This strategy is especially successful because of its ability to reach a large number of athletes. Nike put heavily proportion in their marketing strategies and products deign. Adidas and Reebok are the top two Nike competitors but there are many others in the sports footwear market as well. (Florzak, 2011), 5.1 IFFICULTIES FACED BY ADIDAS WHEN COMPETE WITH NIKE. Nike is the master of segmentation, their segmenting market typically target’s athletes, both women and men from the age 15 to 35. More parents to become their potential customers difficulties Nike faced when they are Owned Nike. Nike have, 4.0 risks of Nike ’ s popularity is its deep roots in western countries, it! 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