Her latest Hanifa collection, Pink Label Congo, debuted via Instagram Live using 3D models, who emulated the hip-swaying swagger and full-bodied beauty of Black women. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. Share. What does it feel like to be a social media sensation? Mvuemba had prefaced her showcase with a series of clips highlighting the impact of mining in the Democratic Republic of the Congo, an issue Mvuemba was keen that her designs should reflect. Hanifa hosted a virtual fashion show using 3D models. Tweet. Watch Hanifa’s Digital Fashion Show. The brand has been worn by Kylie Jenner, Lizzo and Kelly Rowland and has been featured in magazines like Vogue, Forbes and ESSENCE. The impact on the country and its people has been immense: the air and water is polluted with toxic chemicals, and children as young as six have been put to work in mines. Fashion; Hanifa’s 3D Digital Fashion Show Just Changed the Game. Over 60 per cent of the world’s cobalt  –  a central element in lithium batteries – comes from the Congo. On Friday night, May 22, the internet belonged to a black woman. This innovative 3D approach creates a synergy between the chic aesthetic Mvuemba provides. “The digital show was something I wanted to do, but it wasn’t until the pandemic when I realised it was perfect timing [for it],” says Anifa, who explains she had been working towards a show at New York Fashion Week in the autumn. When you scroll through the Hanifa catalog, you’ll see a pleasant mix of vibrant hues and mod fabric selects. In a move that garnered much praise, last month, Hanifa designer Anifa Mvuemba threw a 3D fashion show. Now available in sizes XS-2X on our website. Blowing everyone’s mind in the midst of global conversations around the future of fashion, Anifa… Pyer Moss Announces Plans For A Drive-In New York Fashion Week Event. Hanifa and Natasha Zinko’s digital campaigns signaled a paradigm shift already underway in the industry, with creative producers and fashion maisons using CGI, 3D design, and technologies rooted in gaming to try and reimagine the fashion show, long considered a crescendo of the fashion designer’s creative process. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. Thanks for signing up! Riddled with a painful history, the beauty of Congo is often untapped and overlooked. Saint Laurent Is The First To Cancel Its September Fashion Show – Who Will Be Next. Hanifa's 3D Digital Fashion Show Just Changed the Game “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” By Asia Milia War e May 23, 2020 The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they moved on invisible figures. From the whimsical … Hanifa's 3D Fashion Show Sets the Pace for the Future of the Runway. Sign up for updates. Thanks for signing up! The first ever 3D digital fashion show, it was highly recognized on social media, but not so much in the fashion industry. On the eve of Eva … Though no models were visible, the effect was undeniably one of female power and strength. “I think it was really important to do it that way because I am from Congo, so naturally this is my connection to this cause. Mvuemba’s fashion career began around the time of her 21st birthday, when she posted a picture of a dress she had made on Instagram. I found that the 3D world gave me a place to innovate,” exclaimed Mvuemba. With sales predicted to be down by millions, large and small designers are finding ways to drive their brand. Courtesy of Hanifa As the live stream launched, a count down loaded, and the room filled with viewers. Tweet on Twitter. Both Hanifa's virtual fashion show and the effects of coronavirus around the world have many style experts and buyers contemplating what the fashion world will look like once the pandemic subsides and the industry is able to return to something that resembles normal operations. Our Kris Jumpsuit is perfectly draped to shape your figure and curves. At … “I really wanted to show a diverse range of models and do it a little different from what we typically see on the runway,” the designer says, adding: “I wanted to highlight the women in my life, the women that I grew up seeing and what they did, and honour them in that way.”, The Covid-19 crisis might have set the scene for Mvuemba’s showcase, but she had long toyed with the idea of a digital show – albeit without planning to stage one quite so quickly. We bet you will love to see this. “The feedback was so awesome that I started to do custom orders for friends and family, and then that turned into me having a full blown mini-collection,” she says. This COVID-19 crisis has thrown the fashion industry for a loop. Twitter. Share. Anifa Mvuemba might have come up with an answer. This is not just me reading about something or finding something online that affected me, this is actually where I’m from,” she says. By. Many have been wondering how the coronavirus pandemic will ultimately affect the fashion industry and the bi-annual shows. With a glowing bronze skin tone, the 3D model can be seen modeling the brand’s spring drops on its website and social media. “I knew it was going to be good, but I didn’t know that the reaction was going to be what it was,” she says, explaining that the internet splash she made was not pre-meditated. Only weeks after teasing to a new collection with 3D models, the brand raised the standards with a virtual runway on Friday, May 22 streamed live from @hanifabridal. The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they … 26 May 2020. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuembais at the forefront of changing the game. 87. “For obvious reasons, and because the industry is shifting, I was like, ‘Screw the fashion calendar, we’re going to show now.’ I gathered a team together and we got to work.”. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. our holiday processing times are within 5-12 business days. Pinterest. From ELLE. The Virtual Fashion Archive. Reblog. Sign up for updates. On the day she unveiled her collection, some 10,000 fashion fans tuned in to see the live stream. Will Coronavirus Fundamentally Change The Fashion Show Model Forever? On Friday, May 22, the Congolese designer of contemporary brand … Hanifa is a Congolese fashion brand by designer Anifa Mvuemba and its Pink Label Congo collection made an interesting debut on Instagram. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. Mvuemba released the latest collection for her fashion brand, Hanifa, on Instagram live on Friday. 172. We love when brands push the envelope – and Anifa Mvuemba, the innovative mind behind cult favourite Hanifa is known for doing just that; from experimenting with 3D models and draping, to hosting her first digital fashion show, this award winning 29 year old designer continues to inspire. The 8 piece collection certainly did give us bridal … The voluminous Kinshasa pleated minidress – named for the capital of the Democratic Republic of the Congo – opened the show, its colours a match for those of the Congolese flag. To push the digital designs even further, Hanifa will premiere an Instagram livestream on its official page showcasing the new Congo-inspired Pink Label Capsule Collection. More. Tracy - May 24, 2020. On May 22, she premiered the collection, called Pink Label Congo, on Instagram Live. Elle. account May 27, 2020 | ASIA MILIA WARE In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. Ver esta publicação no Instagram. The show was an unprecedented global hit, both on social media and in the mainstream press — … Hanifa's Anifa Mvuemba Knows How To Create Hype Around Fashion In The Digital Age Her brand first launched via Instagram and has grown since 2012. Nerisha Penrose. Back in May, Congolese designer Anifa Mvuemba, founder of fashion label Hanifa, staged a mould-breaking virtual fashion show over Instagram Live using beautifully conceived 3D renderings instead of models. This might be the future of fashion shows but we must say that this fashion brand stepped up their game. WhatsApp “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa … “The blue is the peace and the yellow represents the hope and future of the Congo.” The closing look – the Mài Maxi Dress – was emblazoned with picturesque landscapes, while a cargo pocket dress, ruched double denim co-ords, and a bright white skirt and cropped shirt also featured in the collection. View photos . The show will take place place Friday, May 22nd, at 7 p.m. For more information visit here. Congolese designer, Anifa Mvuemba, of Hanifa hosted her first digital show for her latest collection, #PinkLabelCongo. “We create for women without limitation. “I don’t even know what we were thinking… We were just being creative.”, Over 60 per cent of the world’s cobalt  –  a central element in lithium batteries – comes from the Congo. MilosNik - May 24, 2020. By clicking Sign Up, you agree to our The contemporary line was inspired by her … menu. While global fashion houses scramble to innovate in the wake of COVID-19, Anifa Mvenmba of Hanifa Official stayed ready. | Inseam is 34”-35.5”, A post shared by Hanifa (@hanifaofficial) on Mar 26, 2020 at 10:59am PDT. American fashion brand Hanifa launched its latest collection in a spectacular 3D show last week. Hanifa’s 3D Digital Fashion Show Just Changed the Game. Thanks for signing up! Share on Facebook. The Virtual … Terms of Use and Privacy Policy. The digital runway show featured ghostlike 3-D figures strutting sinuously down the runway in the collection. Hanifa’s digital fashion show was innovative, inspiring and bar-setting– all with the underlying call to action to support ongoing struggles in Mvuemba’s home country, the Democratic Republic of Congo. Amid the usual Instagram DJ live … The gentleness, beauty, history, poise, majesty, strength, power, and hope of the Congolese spirit inspired this collection. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Sign Up. Anifa’s groundbreaking showcase was met with deserved praise. In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. Essentials just got a lot better. Thanks for signing up! Photo credit: @hanifaofficial - Instagram. We Found Something Perfect For Literally Everyone On Your Ho... ‘Pose’ Star Indya Moore Launches TranSanta To Send Gifts... Lala Anthony Is Showing Off Red Hair For Winter. She’d been working on her line Hanifa for eight years but had never held a runway show — maybe it was time. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. By. Hanifa's 3D Digital Fashion Show Just Changed the Game. HANIFA- 3D Digital Fashion SHow | Pink Label Capsule Collection0 A Tribute to African Seamstresses . Facebook. When the stay-at-home orders took place, contemporary women’s ready-to-wear line Hanifa started testing out 3D models on social media. On Friday (May 22), designer Anifa Mvuemba singlehandedly changed the fashion game. The show opened with a pre-recorded interview of Mvuemba detailing the backstory of the PINK LABEL … When creating … Info. “The red represents the blood, suffering and oppression that the Congolese people have gone through,” the designer tells British Vogue. The show started with the designer speaking about her journey from Hanifa’s official launch in 2012. Share. After a few capsule collections, and bespoke pieces made under her brand Hanifa, she decided to launch Pink Label Congo to interpret the spirit of and disparities within African culture through fashion. Skip to 2:19 to start! The Virtual Fashion Archive. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. 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