Source: (Communication Process) The key elements of this process are as- Sender: In communication process sender is the one who is sending message. There are 4 elements in the process. Reading or listening are a part of decoding the message. Ciao! The source takes in to consideration the meaning of the message, who it's being delivered to and how it needs to be represented. Feedback Feedback ensures that the receiver understood the message in the way the sender wanted the message to be understood. The source will decide if the message should be delivered in-person, in a letter, an email or another form of communication. Message The message is the subject of the communication. 7 Major Elements of Communication Process. communication elements: 9 components of basic communication process, context, sender, receiver, encoder,decoder,channel,message,noise,feedback A good communicator takes the receivers preconceptions and frames of reference into consideration; how they will react, where common ground is shared, their sense of humor, their moral conduct, etc. A better word might be “reaction” or “responses.”  The source judges its success based on the feedback it receives, so pay close attention. For example it can be a letter, a speech, an email or text. Communication is a process, and if the process breaks down, communication will fail. Then the receiver must understand the message in the way it was meant to be interpreted. Life Progression Project, Lorraine Wiseman. The decoder may not always interpret the message in the way the encoder intended the message to be understood. All channels have strengths and weaknesses (smartphones are great, for example, but a marriage proposal is best done in person). Communication is the process of exchanging facts or ideas. Communication process is a kind of model. Imagine you are in a coffee shop with a friend, and they are telling you a story about the first goal they scored in hockey as a child. Communications is a continuous process which mainly involves three elements viz. The perceptual process model of communication is a theory that deals with how individuals communicate with one another. 3. Before communication can take place it needs a purpose, a message to be conveyed between a sender and a receiver. Encoding: How the message is to be communicated e.g. The message can be verbal or non-verbal. There are eight basic elements of communication. The source is the person (or thing) attempting to share information. Feedback: The receiver’s response to the message. Now would be an appropriate time to remind yourself that you can just as easily fill the role of decoder as you can encoder. There are different types of communication and some of those different types of communications are: But it goes deeper than that. Receiver: The person to whom the sender sends the message. The word communication comes from the Latin"communicare", which is"to share something or put it in common". CEO Compensation and America's Growing Economic Divide. At first glance, the message is simply the information you want to communicate. Decoding: How the receiver understands or interprets the message. Feedback means receiver’s response to sender’s message. In fact, when technology advanced rapidly through the turn of the 20th century, a new theoretical field, Communication Theory, was introduced alongside Information Theory. sender, message, and receiver. Encodingrefers to the process of taking an idea or mental image, associating that image with words, and then speaking those words in order to convey a message. Receiver The receiver is who the message is intended for. Here we will describe the elements of the communication process. The source is the person (or thing) attempting to share information. 16/11/2017. They are source, message, encoding, channel, receiver, decoding and feedback. Create an online video course, reach students across the globe, and earn money. Whether things go right or wrong, it serves as one of the most important learning opportunities we have. The channel is responsible for delivering the message. The communicator influenced by two factors such as his/her attitude and the selection of appropriate symbol according to the receiver that made sender an effective communicator. A message delivered in a boardroom may not have the same meaning as message delivered at a convention. A COVID-19 Prophecy: Did Nostradamus Have a Prediction About This Apocalyptic Year? The second criterion would be his or her image, acting as a symbol or representation of the meaning of the object (a well-dressed, professional and successful person). Notable products of that field (livelier today than ever) are the Elements of Communication, for which there exists a basic model. Source The source is the person who is conveying the message. Two Way Process and Other Details. Great encoders know how to deliver their message in a way that the intended audience can understand. The following is a brief analysis of the important steps of the process of communication. Source. Needless to say, context can easily make or break the effectiveness of communication. This context may be physical, social, chronological or cultural. Sender:The person who wants to communicate. It includes a few sequential parts otherwise components. But what does that mean for you? SENDER/ENCODER These elements are explained below: The different elements of communication are as under: The receiver is responsible for decoding or interpreting the message. Still, what follows is not only an accurate assessment of the basics; it is also an informative lesson for anyone with a desire to better understand the mechanics of communication. For Bob Dylan, the context was the Civil Rights movement in the 1960s, with a heavy focus on The Big Apple (though he would probably disagree). The term communication process refers to the exchange of information (a message) between two or more people. This process is comprised of eight steps that involve both parties. All of these things will affect how the receivers decode messages. The audiences and their frame of mind differ in the environment they are in. The key to communication is that the encoder sends a message that is understood in the same way by both the encoder and receiver. This is where listening, and reading directions carefully, makes its claim to fame—decode with care, my friends. The best communicators master them all. If the flow of information is blocked for some reason or the parties cannot make themselves understood, then communication fails. The source can also be referred to as the sender or the encoder. It increases the effectiveness of communication. If these tips have you feeling ambitious, learn Italian and see if you can do it in another language. Context could be a boardroom meeting focusing on international expansion or the 2006 World Cup final in Germany (poor choice, Zidane). -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. In the 1990s, the American Association of Advertising Agencies declared that an integrated marketing campaign, applying a consistent message across numerous media, was the ideal marketing strategy. Over the years, and with the help of distinguished communication theorists Claude Shannon, Wilbur Lang Schramm and Robert Craig, among others, a simple model of communication has evolved to signify the aforementioned “elements of communication.”  Again, there is no universally accepted archetype, and dissidents will flock to anything claiming to be such. Seven major elements of communication process are: (1) sender (2) ideas (3) encoding (4) communication channel (5) receiver (6) decoding and (7) feedback. This is called steps in communication process. The encoder can use the content and purpose of the message to decide the channel to use for delivery. Feedback is also known as reaction and responses. face to face or by email. They are also able to identify information that is superfluous, irrelevant or even accidentally offensive, and eliminate it in advance through anticipation. The Communication and Mis-Communication 9. 7. If Google’s servers crashed tomorrow, there would be a lot of confused sources. Communication Process. Denis McQuail is one of the most influential scholars in the field of mass communication studies says “ Communication is the sending of meaningful messages… Ultimately, the message is delivered to the receiver. The intention of the source is to pass information or ideas to others. Communication involves transmission of verbal and non-verbal messages. 4. Question: What do we mean by process? Communication Process; Decoding: Decoding refers to finding the meaning of something conveyed in code. The information, thoughts and ideas are put together in a way for the receiver to understand the message. Get a subscription to a library of online courses and digital learning tools for your organization with Udemy for Business. 2. Decoding Decoding is the process of the receiver interpreting the message. Naturally, debate abounds over what these elements are in what order they should appear, but a general blueprint survives to help us better understand the tangibles and intangibles behind the art of communication. NOAA Hurricane Forecast Maps Are Often Misinterpreted — Here's How to Read Them. Communication is a process through which an individual can communicate common ideas, views, thoughts, and other sorts of information pieces to other members of society. The environment can change the meaning of the message. Thus, there are Seven major elements of communication process: ADVERTISEMENTS: The basic process of marketing communication in International Promotion are as follows: Marketing communication aims at conveying a firm’s message as effectively and accurately as possible. The only qualifications necessary for a source are an origin of information (in Information Theory, the source generates data that one would like to communicate) and an ability to transmit this information, through a channel, to a receiver. Encoding Encoding is the is the act of assembling the message. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The elements involved in the communication process are … 11 Examples of Communication Elements With examples, the comunication elements Can be understood in a simpler way. The source decides on the message and the most effective method to send it. There are eight basic elements of communication. Noise: … Encoding is the process of assembling the message (information, ideas and thoughts) into a representative design with the objective of ensuring that the receiver can comprehend it. The sender chooses the message to communicate within a … For this to happen, there can be no errors in processing. Let us break this definition down by way of example. There are numerous channel categories: verbal, non-verbal, personal, non-personal, etc. It consists of a sender, a receiver and channel of communication. If the decoder doesn't understand the message, it was communicated in a poor way. A sender is the source of the message that is generated to be delivered to the receiver after appropriate stimulus from the referent. Answer: By process we mean that steps have to be taken and in a set/particular order to achieve a desired result/goal. Unfortunately, there is no perfect channel. (8) Feedback: The final step of communication process is feedback. For example, a commencement speaker produces meaning through several criteria. They are source, message, encoding, channel, receiver, decoding and feedback. What image… The channel can be a letter, an email, a phone call or in-person. Source. 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