Market Penetration. It is a seller of athletic footwear and athletic apparel in the world. Nike then smartly positioned themselves not just as a company that made shoes, but a company that helped their customers achieve their fitness goals (and just happened to make shoes that supported that goal). Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. Nike is clearly the incumbent in this industry; it’s been a market leader for a very long time. ET by MarketWatch Automation Under Armour Inc. Cl A stock underperforms Thursday when compared to … These companies together hold the large share of the market. This company was founded in 1962 by Bill Bower man and Phil knight as Blue Ribbon Support and later on it became Nike in 1978 (Partlow, 2003). Nike offers a wide range of products including shoes, apparel and equipment. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Nike has recently been criticised for its slow production and failed attempts to offer the next trendy shoe, which had caused the shoemaker to lose market share to … As the Dow rebounded Tuesday to have its best day since 1933, Nike shares closed up more than 15%.   More on NKE Market Share. The stock continued to perform well into the 1990s. The global sports shoes market size was valued at close to USD 19.0 billion in 2018 and is anticipated to witness significant growth over the f0recast period. It controls more than 47% of athletic shoe market with sale of U.S dollar 3.7 Billion. In Nike’s case, people were looking for new ways to stay in shape. Huge Customer base – Nike has millions of customer from around the world who loyally follow Nike’s trends, participate in Nike events, and even provide customer feedback. NIKE apparel and accessories are designed to complement our athletic footwear products, feature the same trademarks and are sold through the same marketing and distribution channels. Meaningful story – They’re selling more than a product; they’re selling aspiration. The percentage of the American athletic footwear market owned by NIKE Inc. - so that includes Nike, Jordan Brand and Converse. … NIKE, Inc. (NIKE) is engaged in development, design and marketing of footwear, apparel, equipment and accessory products. Sales shot up 22% to $1.68 billion in the quarter, excluding currency shifts. This belied analyst views for a 47% EPS decline. Nike Inc achieved revenue growth of 13.91 % in overall company, and improved market share, to approximate 47.14 %. NIKE is the largest seller of athletic footwear and apparel in the world. Nike has the largest market share in the athletic apparel industry in North America (around 27.4% and, until recently, had a whopping 96% of the market for basketball footwear), and continues to outpace the competition when it comes to sales: *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. The market is driven by increasing participation of school and colleges in the sports activities across the world Marketshare Australia is recognised as both a pioneer and leader in Market Research, Mystery Shopping and Customer Feedback Systems. Beginning as a textile firm in Biella, Italy more than nine decades ago, Fila (Fabbrica Italiana … … This reflects the high popularity of trainers among Australian men, women and children. Nike has captured approx. The market is highly competitive in nature. Nike stock price had increased by 511% in a decade. At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. The key vendors operating in the industry comprises of Nike, Inc., adidas Australia, H & M Hennes & Mauritz AB, PUMA SE, and Kickstarter, PBC. 31% of the global athletic footwear market. We sell our products through NIKE-owned retail stores and through digital platforms (which we refer to collectively as our \"NIKE Direct\" operations), to retail accounts and a mix of independent distributors, licensees and sales representatives in virtually all countries around the world. Nike develops new distribution strategies to stay ahead in highly competitive field. For over three decades we have regularly explored and measured the attitudes, behaviours and needs of Australian consumers and businesses. Nike Inc. Cl B stock outperforms market on strong trading day Dec. 17, 2020 at 8:03 p.m. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… The Australia footwear industry is marked by the existence of well-established players in the market. Nike and Adidas are both looking to grow revenue and earnings over the coming years, with Nike geared more toward high-growth China, while Adidas is looking to bolster market share in North America. Nike is the world’s renowned and leading supplier of athletic shoes and apparels. Nike earnings per share rose 10% to 95 cents in the fiscal first quarter with revenue down just 1% to $10.6 billion. Today, the estimated market value of Nike is about $10.7 billion. Nike and Adidas remain far ahead, however, not only on the world stage but also in China. It is the market leader in sportswear industry and … Due to its huge customer base, Nike’s market cap has grown to $198 billion as of Oct 2020. The history of NIKE is a true American success story. Clearly, a defining factor when considering who is winning in this market is the capitalization. Nike’s secondary intensive growth strategy is market … As jogging became more popular, people needed jogging shoes. Nike didn’t build its … The top three brands in sports footwear, Nike, adidas and Asics, lead footwear overall in 2019. Nike have classified their target customers mainly into three product groups, men products, women products and kid’s products. Sector Industry Market Cap Revenue; Consumer Discretionary: Shoes & Related Apparel: $218.818B: $37.403B: Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Both companies are in strategic plans that run until 2020. We often market footwear, apparel and accessories in “collections” of similar design or for specific purposes. Fila. adidas's 9% share has been declining every year since 2011. Nike leads in Chinese market share at 22.1%, followed by Adidas with 18.6% and Anta a distant third at 10.4%. But Adidas, Under Armour and Rebook are all big competitors of it. Key Business Issues Increase market share in all the markets to counter the threat from the recent Adidas/Reebok merger Expand further into international markets such as Emerging markets and spur growth in the European and Japanese markets A suitable strategic financial objective based on this intensive growth strategy is to increase Nike’s market share through cutting-edge technologies integrated in the design of sports shoes, apparel and equipment. Nike’s other competitor is Puma, the third largest shoe and sports clothing supplier. Share Price. Our principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. The products in Nike's marketing mix are focused on high quality and wide variety of goods for sports enthusiasts. Find out all the key statistics for Nike, Inc. (NKE), including valuation measures, fiscal year financial statistics, trading record, share statistics and more. Market Target Nike’s target audience are for people who regularly exercise and for those who will wear for fashion trend as it goes well with the modern-day clothing. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. Nike is a market leader in China, and the popularity of the NBA is acting as a key tailwind for growth in the region. 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