This SWOT Analysis of Nike Inc. shows that the company has the strengths needed to support its global leadership in the sports footwear, equipment and apparel market. In this SWOT analysis tutorial, we will discuss Nike Swot Analysis Strengths, Weaknesses, Opportunities and threats. Nike Company Analysis . Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. Nike offers different categories of products and accessories like sports shoes and apparel for men, women and children. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. The Company Objectives are (a) to provide a supportive work environment to help employees maximize their contribution to Nike (b)provide quality and innovative services internally and externally (c) identify focused customer segment opportunities and (d) establish ties with those customer segments to (e) maximize profits.(www.trizera.com). Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, … Internal – Strength. Nike Inc. is one of the biggest sports footwear, apparels and equipment company in the world. *      Baugh, Alison. All our services, information, data and/or recommendations are provided on an "as is" basis and without warranties of any kind, either express or implied. In the Uk, ethical businesses are not as successful as less ethical businesses, Of Strategy, Decisions and Competitive Advantage: My SAE Experience, Critiquing Course Content (Procurement Management), Criticаl аnаlаsys аnd evаluаtion of operаtions within Reed Elsevier, Global Depository Receipts (GDR) and convertible bonds– Law of Int’l Finance. To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that shape the conditions of its remote or macro-environment. Nike: Company Financial Analysis 1135 Words | 5 Pages. However, the company must address concerns regarding competition, labor practices, imitation and patent protection. Read more. Analysis Nike and its subsidiaries are selling an extensive line of sports products throughout the world. Nike also faces fierce competition as Germany’s Adidas-Salomon prepares to buy Reebok International in a move to boost its U.S. position. Writing in Canada, Exporter, Importer, Public Company, Headquarters Location, Liabilities, Stockholder’s Equity, & Shares, CDA/Investment Insider Buying and Selling Activity (000’s) as of 10/08/01, Celebrity endorsements of its athletic products, Consistent profits over the last several years, Profitable collaborations with strategic partners worldwide, Outsourcing through its international subsidiaries and Diversity of products, Price of Nike products generally perceived as pricey, Allegations of labor abuse by Nike corporate subsidiaries, Expansion into sporting goods and general merchandise sales(Sage 2005), Innovative new campaign on running bare feet as sales generator (Lees 2005), Acquisition of starter brand of low priced shoes to expand market (Sage 2005), New strategy and logo for Bauer and Nike Hockey brand (New Strategy, 2005), Rising oil process pinching consumer spending for pricey shoes, Acquisition of Reebok by Adidas-Saloman poses potent competitive threat (Carr 2005). Is your company “global”? Research project: Thecase of Tesco, Sainsbury’s and Morrison’s. Financial Times Ltd. Oct 10, 2005. Branch offices are located at New York city, Yarmouth Maine, Montreal Canada, Costa Mesa California and various locations all over the world. Nike stock soars as sales jump; Quarterly profit up 32%; ”Running on all cylinders”. Nike’s strengths are that the company is extremely competitive; the CEO of the company is often heard saying that business is a war without any bullets. Gross margin increased 150 basis points to 45.7% primarily due to higher average selling prices and margin expansion in NIKE Direct, partially offset by impacts from changes in foreign currency exchange rates and higher product costs. Nike’s primary goal is to supply athletes with exceptional products and wearable that aids them in better sports performance. Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Therefore Nike needs to focus more on expanding its market through its lower priced range of products in order to maintain its lead position in the industry. Evaluates revenues and output generated by the Nike Inc.’s assets. Analysts, on average, had expected $1.42 per share, according to Reuters Estimates. Nike’s management analyzes its internal environment and makes decisions based on that analysis. Coupled with its iconic “Swoosh” logo and its equally catchy tagline, Nike’s strength is that it has emerged as a “Can Do” company. Headquarter of the company are located in Oregon, which is near Beaverton, the USA. Understanding Concepts of Strategy in Business and War, Essay “ADIDAS And Reebok join forces: neither company alone could. 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